Every day, billions of individuals use social media platforms and search engines for their needs and wants. Since maintaining an online presence is key towards better publicity, many businesses have migrated towards these digital platforms to get a clear advantage over their competitors. But for many businesses to excel in selling their products and services online, they’ll need to start investing in digital marketing campaigns.
But compared to paying for ads, buying keywords, and pay-per-clicks, getting organic engagements and leads for your business is easier said than done. Here are some important strategies that can help increase your organic engagements.
Start Optimizing Your Social Media Pages
First and foremost, one of the most important parts of maintaining a steady online presence is by optimizing your social media pages. It goes without saying that most of the general population uses social media for entertainment, information, and communication. As such, billions of users are accessing sites like Facebook every day for updated information.
Although it might seem like the algorithms used by social media and search engines are different, there are some similarities that digital marketers can use to their advantage. This is where search engine optimization strategies come in. Social media platforms also have some algorithms that can be manipulated to your advantage.
As long as you have the resources and the talent to do it, almost every aspect of your social media profile can be optimized for possible visibility. Fortunately, professional digital marketing agencies are well-aware of the algorithms they have to use to help funnel the appropriate organic engagements to your social media page. Having professional help and supervision from experts is the best way of boosting your visibility.
Create Everlasting Content
Concerning the previous section, many users and site visitors use the internet for many tasks. Whether it’s entertainment, looking for solutions to everyday problems, or products they need, the internet has everything they need. That said, many users will actively seek out content. This is why many websites and social media pages will create content that will specifically cater to the needs of their target audience.
Although there are many types of content and articles that will answer problems and provide news on current events happening now, there is also content that is still viable even after years to come. There are many social media posts on different platforms that will vary in lifespan depending on their relevancy.
Many of these posts will also need to be engaging. Even though you’re writing about an industry that’s not as exciting as social media posts about fashion shows or new state-of-the-art gadgets, there’s always a way of creating content that can bring attention to your subject matter.
Thus, try to make your content always relevant. Consider relevant issues and problems that will always be something that people will constantly search about. At the same time, write the content with a bit of humour, horror, shock, and even awe to bring a bit of emotion to your content.
Start Posting on Slow Hours
Last but not least, gaining organic engagements ensures that your posts get as much visibility as possible. When you’re on social media platforms, there’s a good chance that many professionals won’t see all the posts in their timeline. This is especially true when most individuals will usually have a hectic schedule. Since most users won’t always be on social media platforms, it’s best to post when most people are on social media.
When should you start posting your content? Contrary to what most people think, the best time to start posting shouldn’t be during peak hours when there’s bound to be a lot of traffic. Why? Well, everybody’s also doing the same thing. This means that your post will only fade away in a sea of other posts that people will also be seeing. Instead, you should post during slow hours since your posts won’t get drowned out by the mess of other posts.
According to certain studies, the best time to start posting on various platforms are:
- Facebook — Almost at the end of the week, during Thursdays and Fridays, between the hours of 1 PM to 3 PM.
- Twitter — Almost every weekday, in between 12 PM noontime towards 6 PM.
- LinkedIn — Every Tuesday up until Thursday. There are two-time windows, 7 to 8 AM and 5 to 6 PM.
It’s important to keep in mind that this data will vary depending on your location and who your target audience might be. Certain countries will have their own demographic and schedule for work, and it’s best to do some research on this matter.
There are various ways to increase your click-through rates from your target audience and gain publicity for your audience. Although increasing organic engagements might be a daunting task when there are practically hundreds of businesses doing the same thing, having a creative mindset when you’re creating content can definitely boost your business’s sales and increase conversion rates.