How Do MMA Fighters Become Multimillionaires?
The Ultimate Fighting Championship or UFC had a capitalization of $2 Million in 2001. When talent and media conglomerate WME-IMG acquired the company in 2016, the UFC was already worth $4 Billion. With millions of dollars pouring in from advertisements deals, product or brand endorsments, pay-per-view revenue, and prior to the COVID-19 pandemic, event ticket sales — UFC …