Marketing

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Business Talk: How to be an Effective Social Media Manager

The e-commerce industry has become a gateway to profitable opportunities. As a business owner, you may already be aware that having a substantial online presence is the key to attracting more customers and increasing profitability. However, creating a social media account is just the first step in optimizing your online presence. Curating that account, providing …

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woman working

Beyond Salaries: Meaningful Rewards You Should Give to Your Workers

If you want to motivate your employees or get prospective workers to join your company, you need to upgrade the incentives you offer. According to a recent report by job site Glassdoor, over 57% of the 2,031 adults it surveyed say that benefits are one of their top considerations when choosing a company. In a …

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Why Solar Power Can Be the Future of Energy Generation

One of the biggest problems of today is how to find a sustainable source of energy. With anthropogenic climate change and global warming dominating the headlines, authorities throughout the world are sounding off on the need for energy sources that do not harm the planet or further worsen the environmental crisis. Scientists around the world …

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Shipping Industry

How Does the Shipping Industry Affect the Environment?

As the e-commerce industry continues to grow, the international delivery and shipping industry also continues to expand. However, increased cargo shipping through sea transportation hurts the environment. Since the shipping industry is swelling its operations and shipments, an alarming increase in the number of cargo shipments has been observed in recent years. As more ships …

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4 Essentials of an Online Ad

With the world’s constant technological advancement, business strategies also continue to evolve. The corporate world has come a long way from using traditional means of advertising to utilizing complex online marketing tools. In fact, according to experts, information found on the Internet can influence the purchases of 82% of consumers. Granted, online marketing is beneficial …

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