A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises …
Labels and More: Laying the Foundations of a Consistent Branding Campaign Read More »
The biggest change you’ll ever make when you decide to leave the corporate job and take the plunge in business isn’t the time you get up in the morning, not even the state of your financial stability. It’s the mindset you allow to rule over your decisions and actions. It’s not easy to take on …
Change for the Better: 3 Mindset Shifts to Fully Embrace Entrepreneurship Read More »
Business problems such as with cash flow, return on investment, income, and expenses are all too common, and business owners are prepared for such things. What businessmen are not prepared for are problem employees. They literally make your head hurt. You can suspend them or cite them for violations, but does it really help in …
Common Problems Faced by Employers During Meetings Read More »
A PBX system is a phone system used to manage high volumes of calls. Every time you dial an automated hotline, it is this system that you are connecting to. It is the particular feature of this system that makes it crucial for call centers and other businesses who have to deal with multiple lines …
Types of Businesses that Will Benefit from an IP-PBX Phone System Read More »
When you think of a successful entrepreneur, you probably have the image of a twenty-something genius school dropout who created a hit phone app or a sustainable clothing line. After all, investors often pool their money on younger founders. However, a recent study by the U.S. Census Bureau and the Massachusetts Institute of Technology showed …
Never Too Late: What You Can Learn from the Business’ Greatest Late Bloomers Read More »
You could be on the cover of a magazine. Your business might be the leader in its industry. You see the graphs and reports and know your profits are through the roof. But it’s not enough to make you feel like you’ve made it, and you don’t know why. When all signs point to success …
It has happened to your business before: People buy your products. Your customers have even built affinity for your brand, and they are loyal. But, as time goes by, some of your customers stop using your products. Thus, the sales you generate are affected. Such is the concept of customer attrition or customer turnover. In …
Become a Better Marketer: Understanding Customer Churn Read More »
In the field construction and development industry, engineers, architects, and builders always attempt to create designs and structures that are better and stronger. They also opt for lighter constructions (if possible) because heavy materials can have other serious implications on structural integrity. Imagine this: If a structure is heavy and sits on steel beams or …
Construction and Development: Filling in the Void Read More »
The e-commerce industry has become a gateway to profitable opportunities. As a business owner, you may already be aware that having a substantial online presence is the key to attracting more customers and increasing profitability. However, creating a social media account is just the first step in optimizing your online presence. Curating that account, providing …
Business Talk: How to be an Effective Social Media Manager Read More »
If you want to motivate your employees or get prospective workers to join your company, you need to upgrade the incentives you offer. According to a recent report by job site Glassdoor, over 57% of the 2,031 adults it surveyed say that benefits are one of their top considerations when choosing a company. In a …
Beyond Salaries: Meaningful Rewards You Should Give to Your Workers Read More »
