Marketing

business financing concept

Lower Cost, Same Quality: Reducing Production Cost in Your Business

The Need to Lower Production Cost There are two main reasons why any business, regardless of scale, would want to lower the cost that goes into the production of the goods it sells: to increase profitability or improve competitiveness. By reducing your production cost and selling the products at the same price, you’ll significantly increase …

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Alluring Imagery: Presentation in Marketing Retail Goods

In today’s increasingly visual digital marketplace, images of products play a pivotal role in drawing in customers that are always looking. Images of products in online storefronts must always be top-notch to attract views and convert impressions into purchases. Images can make or break a business. As more people rely on social media and mobile …

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Guide to Finding the Right Safety Eyewear

Industrial-related eye issues are commonly the result of metal or plastic debris reaching the eye, chemical splashes, tools accidentally hitting the face and the eyes, and misuse of equipment. Wearing safety eyeglasses is critical to protect your eyes sufficiently, especially if you are in a working environment that requires chopping of bricks with a hammer and chisel. …

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branding campaign

Labels and More: Laying the Foundations of a Consistent Branding Campaign

A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises …

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