Marketing

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Email Marketing Hasn’t Gone Stale: Here Are Ways to Make It Work

Many small businesses primarily use social media platforms in their marketing strategies. With the booming usage of social media these past few years, it’s easy to understand why they would want to focus on social media and leave behind fairly old trends. But sometimes, the old tricks still work. One of them is email marketing. …

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Industrial Product Marketing: Seven Key Elements of Driving More Sales

Before a service or product reaches its target consumer base, a business entity needs to consider all of its marketing efforts. How will you promote the product? What problems does the product solve? These are just some questions that plague marketing professionals when articulating the value proposition of their brand. It doesn’t matter what you …

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