Marketing

employees

Achieving Business Success: Why It’s Crucial to Implement Proper Employee Management

Small business owners and new brands often focus on catering to customer needs and demands. Most of them prioritize implementing strategies that will ensure that they can get people to notice their brand. Indeed, pleasing customers is an excellent strategy to achieve business goals. However, if you aim for growth and success, you need to …

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What Makes Digital Marketing the Best Defense amid a Global Crisis

Since the COVID-19 outbreak, businesses have become more reliant on their digital strategies. The level of online engagement and visibility are the new deciding factors whether they can make it through these uncertain times. Even so, the almost total disappearance of advertising channels, live events, and face-to-face business has posed a serious challenge. The ever-increasing …

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Google AdWords

Ways to Integrate Digital and Traditional Marketing Strategies

The dawn of digital marketing made us think that the glory days of traditional marketing are finally over. Believe it or not, traditional marketing is still a valuable asset for most businesses. It’s all about knowing the art of merging digital marketing with traditional marketing. The most successful businesses today know how to innovate, transform, …

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Email Marketing Hasn’t Gone Stale: Here Are Ways to Make It Work

Many small businesses primarily use social media platforms in their marketing strategies. With the booming usage of social media these past few years, it’s easy to understand why they would want to focus on social media and leave behind fairly old trends. But sometimes, the old tricks still work. One of them is email marketing. …

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