Marketing

taking photos of a retail shoe in a studio

Alluring Imagery: Presentation in Marketing Retail Goods

In today’s increasingly visual digital marketplace, images of products play a pivotal role in drawing in customers that are always looking. Images of products in online storefronts must always be top-notch to attract views and convert impressions into purchases. Images can make or break a business. As more people rely on social media and mobile …

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Safety goggles, earphones and red helmet

Guide to Finding the Right Safety Eyewear

Industrial-related eye issues are commonly the result of metal or plastic debris reaching the eye, chemical splashes, tools accidentally hitting the face and the eyes, and misuse of equipment. Wearing safety eyeglasses is critical to protect your eyes sufficiently, especially if you are in a working environment that requires chopping of bricks with a hammer and chisel. …

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branding campaign

Labels and More: Laying the Foundations of a Consistent Branding Campaign

A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises …

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business

Never Too Late: What You Can Learn from the Business’ Greatest Late Bloomers

When you think of a successful entrepreneur, you probably have the image of a twenty-something genius school dropout who created a hit phone app or a sustainable clothing line. After all, investors often pool their money on younger founders. However, a recent study by the U.S. Census Bureau and the Massachusetts Institute of Technology showed …

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