Marketing

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Risks and Opportunities: Solutions to Jumpstart Your Business

Business owners often need to grab new opportunities to achieve growth for their brands. Sometimes, this involves taking risks and trying new strategies to jumpstart their business. Unfortunately, there are moments when huge risks lead to business failure. If you aren’t careful enough, you might end up losing a lot of your resources, especially your budget. …

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branding

Three Things You Should Do to Make Your Brand More Sustainable

Businesses have long been among the biggest producers of waste. But, sustainability is among the biggest challenges that businesses face these days—and more and more consumers are quick to notice if business practices do not line up with best practices towards that end. Numerous consumers nowadays choose to support sustainable brands, because they know that …

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Lower Cost, Same Quality: Reducing Production Cost in Your Business

The Need to Lower Production Cost There are two main reasons why any business, regardless of scale, would want to lower the cost that goes into the production of the goods it sells: to increase profitability or improve competitiveness. By reducing your production cost and selling the products at the same price, you’ll significantly increase …

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Alluring Imagery: Presentation in Marketing Retail Goods

In today’s increasingly visual digital marketplace, images of products play a pivotal role in drawing in customers that are always looking. Images of products in online storefronts must always be top-notch to attract views and convert impressions into purchases. Images can make or break a business. As more people rely on social media and mobile …

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