Arts and Design

branding campaign

Labels and More: Laying the Foundations of a Consistent Branding Campaign

A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises …

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Woman editing videos

Types of Transitions in Videos

Videos have been established to have the highest impact among all kinds of image-based advertisements. As such, companies are now outdoing themselves in posting videos across various marketing channels. Few businesses are, however, reporting any handsome returns from the use of videos for their marketing. This is because of some common mistakes that paint their …

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Project Management Software: Which Is the Best for Your Business?

There are many types of software to suit various business applications nowadays. One of the key solutions is project management software, which is a tool that business owners and managers use to keep track of the progress of their deliverables. It is designed for more efficient monitoring and completion of business tasks, as well as easier collaboration among …

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