A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises …
Labels and More: Laying the Foundations of a Consistent Branding Campaign Read More »
There are many ways on how work can affect your productivity. Aside from your co-workers and your boss, your workplace itself can also create an impact on your overall performance. Some may thrive in a messy workplace, but not for many workers. In fact, it can add stress and cause distraction to their performance and …
Product packaging generally has a couple of rules you need to follow: If the packaging is going to be transported separately from the product, there might be added benefits to designing structures which can be carried flat. When you need to be sure your product packaging will be useful, you will need to work with …
Videos have been established to have the highest impact among all kinds of image-based advertisements. As such, companies are now outdoing themselves in posting videos across various marketing channels. Few businesses are, however, reporting any handsome returns from the use of videos for their marketing. This is because of some common mistakes that paint their …
Responsive Search Ads is Google’s latest format for marketers and businesses that want to reach their target markets. This platform has a lot of potential because it will serve the ideal message depending on what a user searches for. This format can now display three headlines that are 30 characters long, a URL that has …
There are many types of software to suit various business applications nowadays. One of the key solutions is project management software, which is a tool that business owners and managers use to keep track of the progress of their deliverables. It is designed for more efficient monitoring and completion of business tasks, as well as easier collaboration among …
Project Management Software: Which Is the Best for Your Business? Read More »
You don’t know what everyone’s doing at all times. That’s just a fact when you’re dealing with several vendors in your marketplace. With so many things happening in any given moment, even if you are glued to your screen, you may still miss something. Until you learn to be omnipresent and omniscient, you’ll have to …
